Doctors say it to sales reps all the time: “I like your drug and want to write it, but I can’t.” Where does your rep go from there?
New research indicates that 50% of an HCPs’ prescribing decision is based on their perception of accessibility. (But perception and reality can be two vastly different things.)
Marketers can’t change how accessible their products are, but they can change how HCPs view their brands’ accessibility on healthcare plans. In this webinar, you’ll hear about:
- The most threatening market access challenges pharma brand leaders face today
- Real-world stories of how top brands overcome these challenges and grow market share
- Tangible tactics you can quickly implement to start making pull-through headway fast
This solution-focused, truth-packed session is a great fit for market access marketers, brand marketers and sales leaders who are interested in making their brands’ market access a top advantage over the competition.