The Director-General of the World Health Organization recently declared that regarding COVID-19, “We’re not just fighting an epidemic; we’re fighting an infodemic.”
Since the success of a future COVID-19 vaccine will equally depend on its adoption as well as its efficacy, the infodemic must be specifically addressed to effectively mitigate viral spread, and to lay a foundation for eventual vaccine adoption. Precision’s Maureen Hennessey discusses 3 crisis management-social networking strategies from the Ebola crisis that offer a playbook for addressing the current COVID-19 pandemic and infodemic, and its vaccine adoption.
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