Register today to stream our recent webinar Defend Your Value: Syncing Evidence and Access Strategies to Prepare for US Value Assessments.

Hosted by MM&M magazine and moderated by editor-in-chief Marc Iskowitz, this webinar features actionable insights from Precision’s Larry Blandford, PharmD, executive vice president and managing partner, and Ross Maclean, MD, senior vice president, head of medical affairs.

The push for value-based care has fueled a rise in value assessment activity in the United States. With the recent stated goal of ICER to evaluate all new treatments and growing payer awareness of value, syncing evidence strategy with pricing and market access activities will become a critical element to value demonstration and commercial success. Larry and Ross share methods to enhance the use of clinical, economic, and humanistic evidence to inform external value assessment activities with the goal of improving transparency and believability by reimbursement decision makers to optimize market access.

After 45 minutes viewing this webinar, you will:

  • Understand how to prepare for an assessment by ICER and other third parties
  • Recognize how assessing evidence gaps and subsequent evidence generation can inform value assessments
  • Realize how to leverage economic evidence activities with pricing and market access work to enhance value development
  • Learn how to craft believable scenarios by knowing what decision makers value most
  • Understand response techniques once an ICER review is under way
  • Learn about preparing public responses and public hearing talking points

This webinar is designed to support anyone who can benefit from a better understanding of value assessments and how they can impact an innovative treatment’s market access.

Register now to view this webinar on demand.